Concept
In the center of the city of São Paulo, an art gallery was created dedicated exclusively to citizen art, and the Central Gallery where citizenship is not only about the works but also about their dynamics of operation.There multimedia artists, graffiti artists, sculptors and speakers can use the space to expose their works since in return teach some artistic activity for street children and students of public schools in the neighborhood.The proposal is simple: to teach young people a way to earn money by producing their own work.
In this initiative everyone wins, the artists who put their works in a privileged place of the city and the young people who find a new opportunity of life through art.
Gilberto Dimenstein – Journalist
Note: At the end of 2007, Galeria Central ended its activities at the Fortunato Street shed in the central region of São Paulo, when it began to develop its actions in partnership with multiple spaces and actors, emphasizing mobility and connecting its actions.
Recognizing contemporary art and culture as agents of social transformation, Galeria Central has been acting since 2001 in partnership with multiple spaces and actors, bringing together established names and emerging talents. The Gallery, focusing on the mixing of genres of expression and the decentralization of access to artistic and cultural production, encompasses fashion, painting, drawing, photography, video, performance, illustration, design, music, manufactures, gastronomy and street art. Coordination of the plastic artist Danilo Blanco and the cultural producer Fernando Zelman.
Guiding axes
Stimulate and support the processes of production, circulation and reception of contemporary art and culture, with emphasis on the mixing of genres of expression Expand and renew the concepts of exhibition spaces, decentralizing and democratizing their access;
Involve, in synergy, the urban youth protagonism, consecrated names and talents emerging from the academic environment;
Disseminating, supporting and valuing new talents through the analysis of portfolios, exchanges and exhibitions (collective and individual) Stimulate transit and mergers involving the external professional world and the academic environment, focusing on art, industry and manufacturing Stimulate concrete actions of corporate social and cultural responsibility Recognize art, culture and consumption equipment as educational spaces for building citizenship Recognize artistic and cultural production as agents of social transformation;
History, memory and the contemporary Cultural identity x global aesthetics
Social Mission
Reversing frames of exclusion and juvenile social vulnerability, valuing utopias, dreams, desires and pleasures Training and qualification of art educators, giving emphasis to a new participatory methodology;
To promote dynamic activities that stimulate the post-class, the belonging and the integration of the young person to the school and its community To support the dynamics of urban revitalization, implementing concrete and organic actions of art and citizenship Include and value differences for tolerance, equality and culture of peace Draw, paint, build
Citizenship and Sustainability
Urban ecology focusing on the reuse and recycling of solid waste, aimed at generating work and income The “Responsible Consumption” market stimulating the rescue of sustainable manufactured production The concepts and principles of ‘educating city’ as a platform for the bio-psycho-social development of citizens Respect and disseminate the concepts and principles of Fair Trade, especially its focus on combating child labor;
Education, art, fashion and sport in contemporary youth culture Learning by doing, comparing and founding based on the mix of genres of expression Main actions carried out
National Graffiti Day – show that brought together the old and the new generation of urban art from São Paulo
Pixo Logo I have already exhibited developed in the Central Gallery, for later display in the external grids of the Pinacoteca do Estado, where we gather graffite and pixação for dialogues and reflections on the visual poetics of the metropolis
Poetic Sprays – with Galeria’s support, the show brought together poetry, graffiti and photography at Casa das Rosas, with direction and idealization of Rica P
Graffiti Insano shows held at the Central Gallery, which featured photos that recorded the “meeting” of young people of the Quixote Project and the patients of the Vera Cruz Psychiatric Hospital, including the release of a documentary, idealized by Quixote
Side B – shows that it brought together great names of the illustration, whose objective was to reveal an “other art” made by these professionals, using unconventional media from the editorials under “order”
Cardboard – shows that brought together great names of the visual arts, where the support was the paper with focus on the drawing Artskate – shows idealized by a group of young people with urban art whose proposals were to show the interventions made on skateboard shaps, recognizing art as an agent of social transformation
A Hand Washes the Other exhibition held at the Central Gallery, which focused on paper towels, involving urban art and corporate social responsibility, with the support of Kinberly Clark Brasil
Cinema Desenenhado – show that brought together great names of the illustration, aiming the graphic representation of a film, using materials and diverse supports Digital printing – a show involving artists from various segments who, through their art, revealed the dynamics of the actions developed by the Central Gallery, in exhibition at the Porto Seguro exhibition space
Metrópole SP – second edition of the traveling show, where we present the paper towel holders with visual interventions, involving urban art and the Kinberly Clark, on display at Galeria Olido
Domingo’s clothing shows a traveling collective (composed of twelve editions) that proposes to make a poetic connection between fashion and visual arts, which renews itself from its mobility, where we gather new talents and names consecrated of diverse genres of expression, already exhibited in the Gallery
Fashion Cinema – a series of films exhibited at Cine Olido, nominated by leading professionals in the fashion world, focusing on costumes.Toy A Creative Expression – collective exhibition, whose objective was to approach the design with other genres of expression, for a personal interpretation on the poetics of toys, on display in Zone D City One Minutes São Paulo – a project by the Dutch Marèle Vler, which brought together 25 artists from various segments, whose goal was to perform a one minute video, 24 hours a day from the city of São Paulo, which was supported by Galeria Central
Arte Urbana SP – a collective exhibition that brought together new talents and important names in fashion, graffiti, video, performance and photography, with the aim of revealing the vigor and poetry of the Metropolis through art at the Olido Gallery
RAMBLER – with the support of Galeria Central, this project, which brings together fashion, art and citizenship, arrives in São Paulo after London and Amsterdam, including a show from Dutch photographer Carmen van der Vecht, coordinator of the project, exhibited at Olido Gallery, where There were also practical workshops and project launch.
New / fashionable expression – a show that brought together the looks of the graduates’ TCC 2008 graduation course at the Senac School, in display at the Olido Gallery, which featured a series of lectures, bringing together great names from this segment.
Art, fashion and behavior – Simultaneous inauguration of three exhibitions at the Olido Gallery, which involved more than 60 artists from different genres of expression: Sunday Clothing IV – photography edition, Fashion Illustrated – style and trend and Sound Image in Concert – urban fusion
Circuit of Fashion and Art 3rd edition: In order to boost the programming of the 3rd edition of the Circuit, the event had important partners such as Aliança Francesa, CCBB Centro Cultural Banco do Brasil, Rhodia | Amni, Cultural Reserve and Houses of Roses, as well as great names of our culture as teachers, artists, stylists, creators, curators and journalists. The circuit brought together diverse free programming open to the public, including cinema shows, lectures, debates of ideas, creative workshops, exhibitions and parades